We Launched Zcapes!

Here is something I didn’t expect doing while I was still in chemo therapy less then 6 months ago: I’m launching a startup!

Here is the Press Release of the new venture me and my SPRX partners Raimo and Claire (who is at home getting ready to have her baby) are launching today at Mobile Sunday for the Mobile World Congres In Barcelona:

Zcapes will Defeat Internet Search Engines for Situational Content

Zcapes is a mini blog platform for the mobile phone. What you can’t find in a main search engine you will find with Zcapes. Zcapes taps into the live web by providing smart filters and situational content for any situation. Anyone can make a Zcape for any object or event. Zcapes makes sure you won’t miss a thing.

Barcelona, February 15th 2009. Today is the launch of Zcapes, which aims to be a better information service for the mobile phone then an Internet search engine. With more and more people using the mobile web, Zcapes will make sure they won’t miss a thing. With Zcapes people have the ability to explore what is going on right now for their specific situation. Zcapes pages are easy to find and use with mobile phones at m.zcapes.com. Zcapes are free and can be made by anyone and everyone with the Zcapes Builder at www.zcapes.com.

Founder Raimo van der Klein:

“There is no mobile search engine where you are able to find good results for ‘Shopping in Amsterdam right now’, let alone a service that has any inclination of my context. Zcapes fills this gap of context relevant and situational content. Zcapes will contain this information by helping people create it and provide it to others.”

The service on a mobile phone
The mobile address for Zcapes is m.zcapes.com. Relevant Zcapes can be found by searching by keyword, category or location. A Zcapes page contains an image, text box for basic information, and message boxes for communication between users. RSS, Flickr and Twitter feeds on relevant keywords to filter the live web are also available. A poll feature can be added as well as an RSVP service when there is a specific event to which people can be invited. Zcapes are conveniently formatted so they’re easily viewable on a mobile phone.

Registration is required to publish messages and link to the location service Fire Eagle. Knowing where you are helps Zcapes to provide more accurate location based information.

The Zcapes Builder
Using a desktop or laptop, Zcapes pages can be built at http://www.zcapes.com. Registration is required to perform this function. The Zcape name and address is determined here as well as the tags and the category. The specific feeds and features can be selected by an intuitive and drop and drag interface. When the Zcape is completed, it can be published and announced to friends via the Twitter announce service or an email invitation.

About Zcapes
Zcapes is founded by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. Together they run the strategic creative consultancy SPRXmobile. At SPRXmobile they architect mobile services for companies ready to take the step into mobile. Their specialization is developing services around the personal context of people and adding value to specific situations.
All three are experienced mobile service architects. Raimo started over 8 years ago at Nokia and founded Mobile Monday Amsterdam together with Maarten. Claire was one of the original team members for the iMode launch in the Netherlands.

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Contact details
For Further information contact:
Maarten Lens-FitzGerald
maarten [at sign] zcapes.com
+31 646333308

Explore Zcapes at m.zcapes.com on your mobile phone
Build Zcapes at www.zcapes.com on your PC

Screen Shots (click for source)

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Zcapes mobile Explore page

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Zcapes Page for Mobiel Sunday in Barcalona (complete length)

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Zcapes Builder Homepage

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Zcapes Builder – Zcapes Creation page